Diary of a Niche Site Duel 002

This is my second post for my contribution in the Niche Site Duel. We are already listed on the page of people taking part in this challenge:

http://www.smartpassiveincome.com/nichesiteduel

In the last post on the niche duel we started looking at the area of guitar looping.

I established that my brother keeps going on about it, but that doesn’t necessarily make it a niche that is worth building a blog on.

We now need to work out whether this is something that people search for on Google. Then we need to work out of people spend money when they search for Guitar Looping.

Monthly Keyword Searches

This is where we start to get a bit more technical. Don’t worry though, i’m not really a technical person at heart so i’ll break this down into simple steps.

We need to look at the number of times that our niche is searched. Also, we need to explore other similar words.

I’ll be doing this with a tool called the Google Keyword Tool.

Here is a screenshot of the Google keyword tool once I entered the phrase “Guitar Looping” in:

This shows me that guitar looping is searched 1000 times a month. Google also gives me an indication of other keywords associated with Guitar Looping that I could use as my main Keyword for the site.

For the purpose of this challenge I am looking for ‘buying keywords’. These are words people type in when they are directed towards a purchase. In the case above, I am going to make the assumption that “guitar loop pedal” is a good buying keyword.

It’s quite a specific thing to type into Google, so people are going to be in some kind of buying mode.

The number of monthly searches for Guitar Loop Pedal is 1600. This isn’t quite as high as I would normally go for, but for the purpose of the duel, I am going to go for it.

Is there much competition?

Whenever you have been looking at the amount of searches a keyword has, you must check the competition

Competition is a whole subject unto itself, but I don’t want to overload this site with too much information.

Just to simplify for now, when I search for “Guitar Loop Pedal” in Google, I find there are just 32,800 other sites. This is a relatively small amount based on the amount of searches.

In the next post we’ll choose a domain name.